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How the Fleetwood Mac Skateboarder Is Dealing With Viral Fame

Less than two weeks ago, using the words cranberry juice, skateboarding and Fleetwood Mac in the same sentence might have only seemed possible in a game of Mad Libs. But thanks to Nathan Apodaca, or as he’s known on TikTok, 420doggface208, they’re now synonymous with one of the best viral videos of 2020.

The Sept. 25 clip—which has racked up over 35 million views on TikTok alone—features Apodaca filming himself leisurely skateboarding down a highway while sipping Ocean Spray cran-raspberry juice straight from the bottle and lip-syncing to Fleetwood Mac’s classic 1977 song “Dreams.” (The song has since captured its biggest streaming week ever and shot to No. 1 on iTunes.)

There are no special effects or hidden messages in the video. It’s simply a study in “good vibes only.” But as far as Apodaca’s concerned, that’s the reason it’s resonated so strongly with people.

“It’s a time in the world right now where everybody needs a break from everything that’s going on,” he says. “This video took them to a place where they could watch something and just chill and vibe out.”

When he posted the TikTok—which he filmed in one take—on his way to work at Circle Valley Produce, a potato processing plant in Idaho Falls, Idaho, that Friday morning, Apodaca had no idea how much sharing his good vibes with the world would end up changing his life. In fact, he says he almost didn’t post the video at all.

“I was getting ready to post but then I didn’t think I was going fast enough [in it],” he says. “[I thought] everybody was going to laugh at me and be like, ‘Oh look, he’s scared to go fast.’ But then I liked the way it looked. It was smooth. So I was like, I might as well just post it and see what happens in an hour or two.”

By the end of the work day, Apodaca says the video had already broken one million views—a mark hit far, far quicker than any of his previous videos. But it wasn’t until he started to get messages from his mom and aunts saying they had seen it that he knew he truly had a hit on his hands. “When I started getting notifications from my mom and everybody, I was like, ‘OK…what’s going on here?’” he says. “It was crazy.”

In the days since, Apodaca’s video has inspired others, including Mick Fleetwood, the rock band’s eponymous co-founder, to take part in the newly-minted “Dreams” Challenge by recreating the iconic clip.

“When Mick did it, that was insane. My mom was like, ‘Do you know who he is? Do you realize what just happened?’” says Apodaca, noting that he was indoctrinated into the Fleetwood fandom at an early age. “[My mom and aunts] are beyond fanatics. They’re the ones who introduced me to them growing up.”

 

But viral fame has altered Apodaca’s life in ways that go beyond online notoriety and being recognized at his local Walmart. Thanks to Venmo, PayPal and Cash App donations from his fans, or as he calls them, his “soldiers,” Apodaca has received over $20,000 in recent weeks.

“The highest donation was $200,” he says. “I was like, how can somebody be sitting at home and just say, ‘I’m going to throw this dude $200,’ you know? Before, I would’ve had to work at the warehouse for three or four days for that. So it’s a blessing. I thank everybody for that. I mean, there are no words.”

His merch line, which he started on his own prior to any of this, is also earning him some extra cash. “The good thing is that I don’t have to make [the merch] anymore. I’d been making my own beanies,” he says. “I bought an embroidery machine and got a four-hour tutorial from [my girlfriend’s] niece on how to use it…The next day, I got some good quality beanies, figured out the machine and started pushing those myself.”

After giving his mom $5,000 and buying his dad a truck, Apodaca, who’s been living in an RV in his brother’s front yard, is now looking to make a down payment on a house. “I’m talking to an Idaho realtor,” he says. “He’s doing his best to get me into a place.”

On Tuesday, Ocean Spray also gifted Apodaca with a new truck of his own (the bed of which was filled with his favorite juice) to replace the unreliable ride that forced him to skateboard to work in the first place.

“Sometimes my car just shuts off if I turn or hit the gas a certain way and then it won’t start unless I get a jump,” he says. [The morning I filmed the video], it went out and I was like, I’m not going to sit here and wait to flag somebody down. So I grabbed my board—I always have it with me in the car just in case—and my juice and I started heading to work.”

Looking ahead, Apodaca says he’s just excited to see what opportunities the next year brings—whether that means “relaxing and chilling” or potentially collaborating with Travis Scott.

“I’m hoping for good things,” he says. “I’ve never even been on a plane. So it’s an exciting adventure, and I’m just ready to go.”

Write to Megan McCluskey at megan.mccluskey@time.com.

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Fly on Mike Pence’s Head: Star of Vice Presidential Debate

Here’s the thing: 2020 is hard and there hasn’t been a ton of joy to bring around smiles. People have been grasping for any little thing that brings them happiness and lightens the moment.

Which is part of the reason why when a fly landed on Vice President Mike Pence’s head during the vice presidential debate on Wednesday night, everyone buzzed about it.

Watch it come in for the landing:

This wasn’t just a short visit either. The little guy hung on for a while. (For about two minutes and two seconds. Yes we timed it, you’re welcome.)

People watch the debate between Vice President Mike Pence and Democratic vice-presidential nominee Sen. Kamala Harris outside a tavern in San Diego, Calif., on Oct. 7, 2020.

Mike Blake—Reuters

If Sen. Kamala Harris, the Democratic vice presidential candidate, or moderator Susan Page noticed, they did not say anything, but they were likely very focused on what Pence was actually saying.

It’s hard to separate the moment from Pence’s words: At the time, Pence was calling it an “insult” to law enforcement to presume that systemic racism and bias against Black people by police exist. The Trump Administration has repeatedly touted law and order instead of trying to empathize with the racial justice protests that have been widespread this year, even as that systemic racism has repeatedly been laid bare, including with the recent deaths of George Floyd and Breonna Taylor.

But obviously, people outside the room immediately took note of what was happening, including Speaker Nancy Pelosi, who tweeted that the “election is fly-ing by. Make sure to make a plan to vote.” The Biden campaign immediately saw an opportunity to fundraise and swooped in.

 

A Twitter account named Mike Pence’s Fly had more than 78,000 followers on Twitter shortly after the debate ended. Its Twitter bio was “I’m a fly.”

People were already speculating about who would be cast as the fly on Saturday Night Live alongside Beck Bennett as Pence.

And of course, there were many, many, many puns.

Thank you, fly, for helping the debate fly by.

Write to Lissandra Villa at lissandra.villa@time.com.

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Could Instagram Reels Replace TikTok? What Influencers Say

When it comes to buzz, the viral video app TikTok has been hard to beat in 2020’s social media scene. But now, Instagram has entered the chat.

On Thursday, the Facebook-owned property officially launched Instagram Reels in the U.S. and 49 other countries. Reels is Instagram’s answer to the short-form video style that’s swept the internet, like on the since-shuttered Vine, ephemeral Snapchat and current behemoth TikTok, which recently topped 2 billion downloads. Much like TikTok, Reels offers users a suite of creative tools to splice together 15-second videos with customizable music, text, special effects and scene-stitching technology, as well as a dedicated way to discover and share those clips. With Reels, Instagram—with its billion-plus monthly users—is hoping to bulk up its piece of the social media puzzle, adding to its arsenal of 15-second snippets on the ephemeral Stories, minute-long traditional grid videos and longer-form video hosted on IGTV and Instagram Live.

“We see Reels as us responding to what the community has already been doing, already been asking for,” Instagram Director of Product Tessa Lyons-Laing told TIME.

Instagram’s hope is no doubt that TikTok’s users will flock to its new offering and leave its rival behind. But nearly a dozen creators who spoke with TIME say they’re planning to experiment with Reels while maintaining their presence on TikTok. After getting burned by investing their time and talents heavily on ill-fated platforms before, creators are hungry for options to establish their followings. Their consensus: when it comes to social platforms, the more, the merrier.

Reels is launching globally just as TikTok, the giant of short video with 800 million monthly users, is facing a complex web of concerns. In the past week, U.S. President Donald Trump has threatened to ban TikTok from operating in the country while under Chinese ownership, triggering a scramble among American tech giants to acquire it from Beijing-based parent company ByteDance. (Microsoft is the leading contender in the M&A wars.) TikTok has also faced criticisms about its algorithms, which some creators say have resulted in unequal treatment of Black creators and the Black Lives Matter movement.

Reels has been in the works for over a year, and has been tested in Brazil, Germany, France and India for months. In that time, new entrants have made their own strides: Triller, Byte, Likee, Dubsmash, Roposo and Mitron are just a few of the apps trying to get a slice of the short-video pie. Has Instagram’s launch lagged behind competitors? The company isn’t worried. “Competition is better for consumers long term, and that’s something we agree with,” Lyons-Laing said. Besides, Instagram brought in $20 billion in ad revenue in 2019. Still, Reels’ launch comes as Facebook and other tech giants are under pressure over their alleged anticompetitive practices, which critics say make it impossible for new, potentially groundbreaking startups to gain traction—Instagram’s massive userbase certainly gives it a leg up on apps starting from scratch.

To kickstart its progress, Instagram has been working with influencers to boost the launch, paying production costs to sweeten the deal. But the bulk of creators on either platform will be fending for themselves—and many are ready to test their luck.

Why not both?

For platform mega-influencers like Amanda Cerny, a high-energy comedian and actor who got her start on Vine and YouTube and now claims nearly 26 million followers on Instagram and 8.6 million on TikTok, Reels is the logical next step; now her long-form IGTV sketches can live alongside shorter Reels clips. For someone racking up millions of views daily, directing traffic and choosing where to put energy into creating custom content is a full-time job; Cerny has made her career by building on these platforms and developing partnerships. “Surprisingly to some, most creators work hard every single day filming, collaborating, writing, editing all for free and at their own cost,” she said.

But it won’t stop her from using TikTok. “Just as brands shouldn’t advertise on only one platform, I can’t put all of my eggs in one basket either,” she told TIME on the eve of the Reels launch. “If I did that in 2014 with Vine, I wouldn’t be around today.” Cerny and other savvy creators are eager to have more options, even if they aren’t shifting gears entirely. “Different strokes for different folks! A fan in India may be on Reels while a fan in Brazil may be on TikTok,” she said. “I want to spread the smiles globally and not limit myself to one platform.”

Even creators like Lynn Davis of @cookingwithlynja and Muskan Umatiya of @moo5e, who have smaller Instagram and YouTube accounts and much more significant TikTok followings, intend to add Reels to their social media portfolio. “I will plan to use both platforms,” Davis told TIME. A retired Nokia product manager who became TikTok-popular over the summer after posting 30 days of cooking videos with the help of her videographer son, Davis has enjoyed the distraction while staying at home. “There’s no reason not to post on both,” she said. While she has over 700,000 followers on TikTok, and only about 24,000 on Instagram, she says her content works in both places and views have been growing steadily. “I think it’ll transition very nicely,” she said. Neither platform has reached out to her, and she does not monetize her content. But that’s not the point; she likes connecting with a new generation. “Everybody says, ‘I want you to be my grandma,’” she says of the comments on her videos. “When somebody copies a recipe, it’s very flattering.”

Umatiya said she will “definitely” test out Reels, especially because she would like to see her TikTok following transfer over to Instagram. “I would engage with a lot more fans that way, since it’s possible to direct message anyone on Instagram,” she said. (On TikTok, you can only message friends.)

Chinyelu Mwaafrika, a TikTok comic with 100,000 followers, is ready to give Reels a shot too. Known for his short, confessional, fast-talking monologues, Mwaafrika has been wary of TikTok despite his popularity; earlier in July, he spoke to TIME about his concerns regarding what he felt was unequal treatment of content by Black creators like him. But so far, he hasn’t felt that he has other options. “In a lot of ways, we’re in a hard place. I like creating content. I like people seeing my content. I like a lot of people seeing my content,” he said. “Right now, TikTok’s the only outlet I have for that to happen.” He hasn’t focused on his other social media accounts—becoming an “influencer,” he says, wasn’t his plan—and his Instagram still has fewer than 1,000 followers. “Regardless of how good Reels is, I think I’m definitely going to start posting my content on Instagram. And maybe if it does well on Instagram I’ll start doing YouTube as well,” he said. Still, if the eyeballs remain on TikTok, he won’t be straying too far. Nearing his 100,000-follower mark, he will soon be able to get lucrative brand deals.

A different mechanism

Some creators, however, never quite found their footing on TikTok, and are happy to see a new alternative on Instagram. That’s the case for Chris Zurich, a New-York-based singer-songwriter. He has a little over 12,000 Instagram followers; his videos, posted to his grid, rack up views many times that. But his acoustic music videos on TikTok only got him to a few dozen. Reels is now an intriguing option; TikTok “encouraged such a different approach” in terms of the tone that creators took and the type of content that takes off—like humor, tutorials, advice and dancing—while on Instagram he can be consistent with his own style of music and personality.

To others, like Emily Barbour or @emuhhhleebee, the Instagram launch couldn’t come at a better time. Just a few days ago, Barbour announced she would be taking an indefinite hiatus from TikTok after dealing with what she believed was “shadow-banning” of her content and inconsistent viewership. While Barbour wasn’t aware of Reels before TIME reached out, she said it was “pretty exciting.” She hopes she won’t have to “fight” with an algorithm, an idea that appeals to her.

Not everyone is sold on Reels’ potential. “Even with the challenges I’ve had as a Black woman fighting against the seemingly biased TikTok algorithm, TikTok also has a sort of magical haze of mysticism in the way the app itself operates,” TikTok creator Onani Banda, @thedopestzambian, told TIME. “As an Instagram user, even with those very tools of video creating at my disposal, I don’t see Instagram giving me the same reach or opportunity.” She says she’ll try it out, but is not “expecting much to come of it.” Umatiya, meanwhile, said she has been debating leaving TikTok because of concerns about the ban. “But I know deep down I never will, because making creative content is what makes me the happiest,” she said.

Potential room to create

Those who are using short-form video popularity as an income source will face a more complicated landscape. TikTok recently announced the development of a planned $2 billion-plus “Creator Fund” to support talent on its platform. Instagram, meanwhile, secured exclusive content for its launch and is offsetting production costs for select partners. While right now Reels isn’t a place to make money, monetization is certainly the plan “longer term,” Lyons-Laing told TIME. The priority, she said, is getting new tools in users’ hands and seeing where they take them.

All the creators agree that Reels will have steep competition when it comes to one main thing: discovery. TikTok’s discovery mechanism is distinct from other social media platforms because it surfaces strangers’ content first. For Reels to truly supplant or compete with TikTok or its copycats, like the music-focused Triller or Singapore’s Likee, it has to become a place of native discovery, offering up connections to content outside of the approved friend network. Without that, Reels may become just another blip on the brand’s project radar. (In 2018, for instance, Facebook experimented with a precursor product called Lasso; it was shuttered this year after failing to gain steam.)

“It’ll be interesting to see to what degree Instagram is able to match what TikTok was known to be best at,” Zurich said. “It’s an app that was essentially geared toward virality and putting your own spin on existing trends.” While that has meant that the mysterious “algorithm” outweighs the importance of a user’s curated feed—and can have effects like those that Barbour, Banda and Mwaafrika have noticed—it’s also created the opportunity for unusual accounts, like Davis’s, to find a huge audience.

“If I were the CEO of Instagram,” Mwaafrika said, “my main goal with the Reels thing—well, I’d like to keep 60 second max video format. And I’d make sure it has a similar mechanism for discovery.” That seems to be Instagram’s plan: boosting the Explore functions and making content even more shareable is a front-and-center part of its Reels launch.

Playing the long game

As creators look to a future with audiences dispersed across any number of different platforms, each with their own requirements, they know there’s work to be done if they want to stay relevant. “TikTok, it’s like Vine, I don’t think it’s going to be around forever,” Mwaafrika said. “If that’s the case, I’ve put a lot of work into TikTok. I don’t want that to have all been for nothing.” He’s hoping to “diversify” his followings across platforms while the going is still good. Davis, Barbour, Zurich, Umatiya, Cerny and Banda seem content to test out Reels without pinning their hopes on it, although they do have suggestions for small improvements: Barbour would like to see closed captions for better accessibility, while Umatiya dreams of an easier way to collaborate with other creators or communicate better with fans within the app, especially due to pandemic limitations on real-life meetups, and Cerny would appreciate a “retweet”-type feature, similar to Vine’s “Revines,” that eases the sharing process.

“I have seen many apps come and go,” Cerny said. “But the ones that have stuck around usually are the ones that support and listen to their creators’ concerns. The ones that don’t forget about their creators as they build their billion dollar valuations.” If content is king, the creator is, well, the deity.

Write to Raisa Bruner at raisa.bruner@time.com.

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Ryan Reynolds Apologizes for Plantation Wedding

Ryan Reynolds has expressed regret for holding his wedding to Blake Lively at a former plantation in South Carolina.

“It’s something we’ll always be deeply and unreservedly sorry for,” the actor told Fast Company in a new interview. “It’s impossible to reconcile.”

Reynolds and Lively married in 2012 at Boone Hall, a former plantation in Mount Pleasant, South Carolina. In the years before the Civil War, Boone Hall was the site of a brick-building business, which thrived from the labor of enslaved people. The plantation displays nine slave cabins, called “Slave Street.” Historians and activists have long said using such venues for celebratory events like weddings glorifies the American system of slavery and the violent oppression of Black people.

Speaking with Fast Company, Reynolds said that at the time, he and Lively viewed Boone Hall as “a wedding venue on Pinterest,” and only later saw the site as “a place built upon devastating tragedy.” Last year, Pinterest, along with wedding websites like The Knot and Zola, announced it would stop promoting content that romanticizes plantation weddings.

“But shame works in weird ways,” he said. “A giant f-cking mistake like that can either cause you to shut down or it can reframe things and move you into action.” To that end, Reynolds introduced the Group Effort Initiative in July, which aims to invest in marginalized communities that are typically underrepresented and ignored in Hollywood.

“Representation and diversity need to be completely immersive,” he said. “Like, it needs to be embedded at the root of storytelling, and that’s in both marketing and Hollywood.”

Write to Mahita Gajanan at mahita.gajanan@time.com.

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Beyoncé Black Is King Fashion Analyzed By Historian

When Beyoncé released her latest visual album Black Is King on Disney+ on July 31, casual fans and the BeyHive alike were treated to a glorious feast for the eyes that featured the rich range of cultures and countries of the African continent. While the Afrocentric narrative of Black Is King draws on last year’s The Lion King: The Gift album as a framework to explore both Africa’s vast history and the African diaspora through the coming-of-age story of a young king, the aesthetic component of the film plays an equally important role, thanks to the dazzling vision of Beyoncé and her creative collaborators, especially her stylist, Zerina Akers.

“With this visual album, I wanted to present elements of Black history and African tradition, with a modern twist and a universal message, and what it truly means to find your self-identity and build a legacy,” Beyonce said when the trailer for the project dropped in early July.

Many of the most striking moments in Black Is King owe their gravitas to the bold fashion statements present in each scene that pay homage to everything from the Yoruba river goddess Oshun to Lipombo elongation. Fashion historian and curator Darnell-Jamal Lisby says that Beyoncé’s use of fashion to tell a story is far from new (one only need look as far as her Daughters of the Dust-esque visuals for Lemonade or her HBCU-inspired theme for 2018’s Beychella) — but says that with Black Is King, she very deliberately used her costumes to center the story.

“You see the entire direction of where her artistry is going in terms of using fashion more wholly to really speak to this theme of her appreciation for the various cultures of Africa and the total African diaspora,” Lisby tells TIME. “It was a nod and an homage to the diversity of Africa, that it’s not all just one conditioned picture that’s been trained in the Western world for our eyes to think about when it comes to Africa, but it gives an access point, for some who might not realize there is so much diversity within the African continent and every culture has something to give and has given to our global history.”

Below, Lisby weighed in on some of the references Beyoncé makes with her fashion in Black Is King.

Oshun, the Yoruba goddess of fertility and rivers

According to Lisby, Beyoncé references Oshun, the Yoruba goddess of fertility and rivers, multiple times in Black Is King, including in the “Spirit” music video that was released last year (the footage was incorporated in the new film), where she sports a Lafalaise Dion cowrie shell mask, and in the opening scene of the visual album, where she appears wearing a romantic sheer cream gown by Wendy Nichol. This isn’t the first time that Beyoncé has referenced Oshun either; her show-stopping Grammys performance in 2017 had a clear ode to the deity associated with love.

Beyoncé’s Lipombo-inspired Hairstyle

Beyonce’s braided hairstyle, which also made an appearance in her “Sorry” video, was inspired by the head elongation practice Lipombo that was favored by the Congo’s Mangbetu people. “Her hairstyle in that elongated hairstyle, is a hairstyle that was created because of an elongation practice called Lipombo, which was done particularly in central Africa,” Lisby said.

Nguni Cowhide

Lisby says Beyoncé’s custom Burberry cowhide look probably wasn’t just another animal print for Queen Bey. “I think that was certainly an ode to South African culture, specifically the Xhosa and the Zulu and their use of their Nguni cattle in that part of the world,” he said. “They culturally use it in very different ways; a prime example, the Zulu make their ceremonial shields out of that cowhide specifically. This could celebrate their use of that animal and how sacred it is to them.”

Headwraps like the gele and the duku

Beyonce’s many magnificent headdresses and wraps in Black Is King were extremely symbolic, according to Lisby. “The consistency of her wearing these headdresses and headbands, was like an ode to the gele. The headwrap is worn all over the continent, but in specifically Nigerian, Yoruba culture, they identity that as a gele and those in Ghana, identify it as the duku,” Lisby said. “Everybody has a different name for it, but it’s essentially the same thing and it’s worn very similarly all over the continent. And I think the consistency of her wearing it signals this respect for this traditional dress form that is one of the pillars of dress all over the continent. It’s symbol, essentially. A unified symbol even though it’s different in every country and every community.”

Write to Cady Lang at cady.lang@timemagazine.com.

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Principal Turns “Can’t Touch This” Into a COVID Video

An Alabama high school principal created a funny video with a serious message and it has gone viral for both reasons.

Dr. Quentin Lee, principal at Childersburg High School, transformed MC Hammer’s 1990 classic “U Can’t Touch This” into a coronavirus awareness campaign in the hopes of encouraging students to stay safe and healthy as the school year begins.

Lee wrote the rap parody himself and includes clever lyrics like, “I told you students/ You better pull that mask up!/ It’s the CDC, not me!” and “Let’s all be safe go wash your hands/ So move, back up 6 ft. You better not cough and you better not sneeze/ Sanitation! Hold on, lemme check your temp not under your arm.” The principal told Alabama News Center that he wrote the lyrics in just 15 minutes. He then called film director Jaylen Mitchell of City Vizualz to record it, recruiting student and teacher volunteers for the video.

The result is an entertaining video that features Lee dancing his way around the high school, sanitizing a classroom, popping up from behind a vending machine to spray it down, and doing a Hammer dance to remind students about proper social distancing and to put their masks on. He stops to blurt out, “Stop! Sanitize!” to the tune of “Stop! Hammer Time!”

MC Hammer himself weighed in to give his seal of approval to the endeavor:

While it’s a funny video, the school knows returning to school in the middle of a pandemic is a critical issue. “We take COVID-19 very seriously but wanted to bring some comic relief to a tough situation,” the high school said in a statement on its website. “We can’t wait to have our students back on campus.”

This isn’t the first time the principal has tried to express his feelings about the pandemic in song. “Doing silly stuff is something I really enjoy,” Lee told Alabama News Center. In a video released in April, he shared another song he wrote “that lets you know how [he has] been feeling in this COVID pandemic.” He begins playing music on a keyboard and promptly begins screaming.

Contact us at editors@time.com.

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Sarah Cooper Impersonates Donald Trump on TikTok

President Donald Trump is considering banning TikTok or at least ordering its owner, ByteDance, to divest its ownership in the popular social media site, on the grounds that the app is a security risk. Soon after the news broke, comedian Sarah Cooper offered her own spin on it.

The comedian has become one of the site’s most prolific crossover stars, making a name for herself during quarantine by lip-syncing the President’s speeches and adding her own context to hilarious effect. She has racked up more than half a million followers on TikTok thanks to videos showing her interpretation of Trump’s words, whether he is being questioned about what his favorite Bible verses or recounting the cognitive test he took by repeatedly reciting the words “people, woman, man, camera, TV”.

Since Cooper’s star has risen thanks to the site, when news broke that Trump was weighing a ban against TikTok, Cooper responded to the news in fitting form. She released yet another video satirizing the President’s comments about his plan. “We’re looking at TikTok. We may be banning TikTok, we may be doing some other things, there are a couple of options,” Trump said through Cooper’s interpretation, which was complete with a fan blowing her hair back and offering Air Force One-like sound effects. “But a lot of things are happening, so we’ll see what happens. But we are looking at a lot of alternatives with respect to TikTok.”

Cooper also took the time to point out that not all of her videos are even made on the TikTok app, hinting that banning the short-form content creation site would not slow her down.

Luckily for fans of both TikTok and Sarah Cooper, Microsoft is currently in negotiations to purchase the U.S. operations of the app. If the sale goes through, TikTok—and Cooper’s impersonations—could be around for a long, long time.

Contact us at editors@time.com.

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Everyone’s Marveling Over This Jaw-Dropping Video Starring a Skateboarding Prodigy

Isamu Yamamoto may be one of the best freestyle skateboarders of all time with an incredible ability to make everything look effortless, but that doesn’t mean everyone’s witnessed his skills. That may change soon as a video of the young skater has gone viral as people marvel over his incredible bag of tricks and the ease with which he seems to pull them off.

The video was shared by Kelvin Liu a.k.a. Twitter user @getakliu, who captioned the clip, “Today I discovered Japanese skateboarder Isamu Yamamoto. Just when you think he’s done the video gets better and better.” He’s not wrong. Just when you think Yamamoto has done every trick in the book easily pulling out seemingly effortless 540s and one-foot 360 spins, he pulls out a second skateboard and proceeds to bust out an equally impressive roster of moves only now using two boards at once. It’s a jaw-dropping display of physical control and skating prowess.

While some social media users may be new to the fan club, people who follow the world of professional freestyle skating know all about Yamamoto. He’s a skating prodigy who won his first world championship in 2014 at the age of 11 as an amateur. After turning pro, he took first place at the World Freestyle Round-Up Skateboarding Championships when he was just 14 years old. And that wild two-board skating trick? He has been wowing people with that for years and was the first person to win the World Round-Up Freestyle Championships using two skateboards at the same time, which he pulled off at the age of 15.

If you want to see more of the skating genius, check out the short film made by director Brett Novak back in 2017, hot off of Yamamoto’s win at the Freestyle World Championships. The film, ISAMU: A Short Skate Film, features the then-14-year old Yamamoto performing his slick tricks across locations in Osaka and Kyoto. It’s a mesmerizing look at the potential and power in skateboarding.

Contact us at editors@time.com.

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Explaining the Green Needle Brainstorm Sensation

First there was the dress that divided the internet as people around the world argued that viral photo was definitely blue and black or definitely white and gold. (It was blue and black.) Then came the Yanny vs. Laurel divide sparked by an audio clip of a computer-generated voice saying the word ‘Laurel’ in a deep male voice, or the word ‘Yanny’ in a higher pitch, or perhaps both words depending on what you wanted to hear. (It was Laurel, by the way.) Now, comes the next great debate to divide the internet.

A TikTok video making the rounds featuring a man’s voice saying either the word “brainstorm” or the words “green needle” and the word you hear seems to depend on which phrase you read on the screen or even which words you are thinking about as you hear them.

As Buzzfeed first reported, the video, which was uploaded by TikTok user, @emilysophie.m, has gone massively viral on the platform, racking up 5 million views in just a few days as people try and crack the audio mystery surrounding the clip.

As Dr. Kevin Franck, director of audiology at Massachusetts Eye and Ear, told TIMEin reference to the great Yanny vs Laurel debate, what you hear “all comes down to the brain.” He said, “The fact that brains go in one way and some brains go in the other means that we’re all just wired a bit differently based on our experiences.”

“The brain is built to turn messy signals into meaning,” he says. “It just will not give you ambiguity.”

Interestingly, this is not the first time people have waded into a debate over “brainstorm” or “green needle”. The exact same issue was confounding people on Twitter back in 2018, according to BuzzFeed, thanks to a YouTube video of a Ben 10 toy, which was then shared on Twitter, where it went viral.

While that toy was supposed to be saying brainstorm as it relates to Ben 10 costume, it tore the internet apart for a few days. Now it’s back to finish what it started.

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Martha Stewart Explains Her “Thirst Trap” Pool Selfie

Martha Stewart took a “thirst trap” pool selfie — she just didn’t know it at the time.

Stewart made waves with a sultry pool selfie she recently shared on her Instagram account. However, when she was asked by Entertainment Tonight if she posted the image as a so-called “thirst trap” — a photo shared on social media to elicit lusty thoughts and appreciative comments from viewers — Stewart replied, “I don’t even know what that is.”

Once the internet parlance was explained to her, though, Stewart changed her mind.

“That’s definitely a thirst trap,” she said.

Stewart said she shared the photo because she “just thought [she] looked great coming out of the pool.”

“My camera came on backwards, you know, selfie mode, and I looked so nice. The sun was on my face. I thought, ‘Oh, that looks pretty,’ so I took the picture. It looked good,” the lifestyle guru explained.

While the photo was ostensibly about Stewart cooling down in her pool (“natural concrete finish” and “extra deep for diving and with no protruding steps,” as she noted in her caption) the Internet was heated. Over 230,000 people liked the photo on Instagram and thousands of comments rolled in, plenty using the fire emoji to capture their feelings.

Contact us at editors@time.com.