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U.K. Betting Firm Genius Sports to Go Public in $1.5 Billion SPAC Deal

U.K. betting-data firm Genius Sports has struck a $1.5 billion deal to start trading on public markets by merging with a U.S. blank-check company, according to people familiar with the matter, a move that targets the growing U.S. sports-wagering industry.

London-based Genius Sports Group collects and distributes in-game data that forms the backbone for sports betting. The company works with organizations such as the English Premier soccer league and the PGA Tour.

The…