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Apple’s New Buds Sing an Old Tune

Apple Inc.’s biggest product this holiday season will also likely be its smallest. It may also complicate the company’s efforts to change its story.

Apple launched its newest wireless earbuds in late October. The AirPods Pro offer noise cancellation and a more customized fit at a reduced size. At $249, the new buds cost 57% more than the standard version, which Apple still sells. They are also among the priciest wireless buds currently on the market.