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Daily Mail’s Online Reinvention Relieves Pressure Amid Newspaper-Industry Woes

The Daily Mail’s transformation from a tabloid little-known outside the U.K. to one of the world’s most-read news websites is playing a key role in helping its parent company weather the downturn affecting newspapers world-wide.

The site’s potent mix of web aggregation and original celebrity, scandal and breaking-news reporting has long proved popular with readers and is beginning to show its impact on the balance sheet of its corporate parent, Daily Mail and General Trust PLC.