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Unintended Perk of the Online Mattress Boom: Never-Ending Free Trials

Online mattress startups popularized the 100-day free home trial. Karan Bir devised his own home trial that could last for years.

Over the course of 15 months, Mr. Bir slept on five different mattresses, each one purchased and returned consecutively using the free-trial policies of dozens of bed-in-a-box startups.

It all began in 2016, when…

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