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Here Comes the Merch: Sony Strikes Deal for Beatles Memorabilia

Sony Music Entertainment has signed an agreement to be the exclusive North American purveyor of Beatles T-shirts and other memorabilia, according to people familiar with the matter, the latest sign of the increasing importance of such sales for musicians and record companies.

The deal—terms of which weren’t disclosed—comes as the Sony Corp. unit is working to expand its presence in the growing music merchandising market with its Thread Shop division. Merchandise has recently represented an expanding share of artists’ business…

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