Every Christmas season, it appears we have to endure listening to the race hustlers and the gay patrol complain about the one channel left in America that does not partake in envelope-pushing. The Hallmark channel really is the last known entertainment that does not engage in the culture wars by pushing “diversity” for the sake of pleasing the agitators and instead focuses on its demographics; white moms and grandmas. But these days, being white and enjoying things white people like is a cause for concern and mockery. I’m white, and a mom, and Hallmark doesn’t particularly appeal to me except in the sense that I know I can turn it on and not be concerned that my children will be exposed to clown world morality that is on every other channel. It’s safe.
The Hollywood Reporter penned an article called “Hallmark Channel Struggles to Give Diversity a Home For the Holidays.” In it, author Lesley Goldberg takes aim at white people liking to other watch white people as if it’s some kind of mortal sin. “While other networks are viewing the holidays with an eye toward inclusion, Hallmark is delivering the dream of a white Christmas, just like the one’s audiences used to know.” I doubt Goldberg would ever complain about the lack of diversity on Black Entertainment Television (which, by the way, I happen to think is a great idea and caters to a specific audience that likes what they do. What a concept!)
As bad as the acting generally is on the Hallmark channel, the stories are blissfully devoid of any toxic cultural stew pushing politics with every line. There was a time in America where television censors would never allow any sex scenes as graphic as what you would see on Cinemax after dark but today it’s old hat to have to watch people groaning and panting (and swearing) at 7 pm on NBC. It’s gross. As a result, I’ve given up cable and only subscribe to online services with access to movies and shows the cultural elites now call “unwatchable.” I’ve completely lost the desire to watch any new programming.
In an article from 2017 in the Walrus entitled “The Unwatchable Whiteness of Holiday Movies,” Hallmark fans give reasonable explanations for why they like the channel.
“It’s clean and I just don’t enjoy cussing,” a Georgia grandma told E! News in October. The sentiment was echoed by a North Carolina senior who said, “There is no profanity nor any offensive sex acts in any movie I have ever seen.” A middle-aged Minnesotan added, “There are no politics, there is no crime, no hate, no war.”
But in a culture that values offensive sex acts, profanity, and violence overall, the Hallmark channel is doomed. The diversity activists will never be satisfied until everything white people like is canceled, including white people themselves. And they will eventually get their wish because white people in America will become a minority in the not-too-distant future. Meanwhile, however, whites are still the majority population. Even so, if that majority wants to watch entertainment that represents them or doesn’t include a constant assault on morality and decency, they’re relegated to one cheesy channel that plays nothing but sappy Christmas movies most of the year. But when the social justice soldiers get done with Hallmark, they won’t even have that.
The sustained campaign against the Hallmark channel will work, as illustrated with the channel’s CEO, Bill Abbot, signaling that they are open to gay stories. It’s only a matter of time until the panting and groaning comes to Hallmark. “While the film and TV industries, among others, are embracing inclusion onscreen, in the executive ranks and among writers, producers and directors, Abbott says Hallmark is ‘open’ to doing any type of movie — including with gay leads (which it currently lacks, too),” says Goldberg.
This leads me to believe that Hallmark is not interested in pleasing its base of “moms and grandmas” and will instead try to please the outrage mob that doesn’t watch their channel. That reminds me of the current Chick-fil-A controversy where after years of standing up to the agitating gay mob, it caved to please people who don’t patronize their business. Get woke, go broke, the saying goes. It remains to be seen whether there will be a financial hit to the companies who go to the dark side capitulating to protesters instead of customers. Gillette didn’t do so well but still seems to be sticking with their new corporate policy of bending over for clown culture, ranting against toxic masculinity. Perhaps these companies don’t want profits. Perhaps the people directing these boards are more invested in shifting our culture leftward, profits be damned.
All I know is that I don’t care if Hallmark gets woke. It’s terrible writing anyway. I have an entire library of classic movies starring Cary Grant and Maureen O’Hara and Dorris Day to enjoy whenever I want. The censors can’t stop the signal now that everything is digital. If nothing worthwhile ever gets made going forward, we will always have old Hollywood, and that’s more than enough for me.
Megan Fox is the author of “Believe Evidence; The Death of Due Process from Salome to #MeToo.” Follow on Twitter @MeganFoxWriter